Google Shopping can be an amazing tool but without expert advice it’s hard to know where to focus your energy.

 

Shopping campaigns mean your marketing takes the form of product listing ads (PLAs) which appear as results in the Shopping page of Google and enable users to compare similar items.

 

It’s product-focussed and brilliant for getting that high quality traffic many businesses are looking for.

 

Shopping campaigns can be a fantastic resource because of their high click-through rates. They’re a way of getting your business on the map and, done right, they can allow you to dominate particular searches or appear alongside some of the world’s biggest brands, for example.

 

But every variable matters. And there are a lot of variables.

 

That’s why it’s important to choose an agency that really knows how to maximise results.

 

Find out how we can manage your PLAs by filling out the contact form below